TravelBackroads.Today has a new brand! Woo Hoo!! What a way to kick off Spring and 5 years of existence (two as a business for hire)! Thanks to a very talented and good friend Michelle Gross, TBT has this new, fun and effective brand to accompany the business and marketing! She used her time and talents to help my biz get some pizzazz. Words do not describe my gratitude. It's exciting! TB will be using both logos, as in this day and age it's not uncommon. Our logo points towards the ".today" part of the website address. She uniquely incorporated that into the design as it's important that when you search you need to add .today rather than .com.  Another new marketing event will be for Travelbackroads.today to join SD Tourism this year through SD Glacial Lakes & Prairies in the northeast region of SD. Rack cards will be placed in the seasonal tourist rest stops in SD and these rack cards (see below) will grab the attention of travelers. Because Travel Backroads uses a digital platform for marketing, having a physical copy of promotion is not something that is always done by us. This time however, it is designed to usher tourists, weekenders, destination travelers to all these little businesses that sit along the byways and highways. Also marketed are those downtown city streets and in homes, wherever they maybe. Businesses in TBT don't have to have a physical address and some businesses even take their business on the road or strictly online. We're here to market all styles of small and local business.  Again, a reminder, is that TBT can be found on smartphones. For example, if you use an iPhone, search on Safari www.travelbackroads.today. Once you find it, save the site to your home screen. It will become an App you can use on your phone and be easily accessible while you're driving down a highway, city street or planning a weekend getaway. Use it and find out for yourself how easy it is. I am on a mission to promote business. I am on a mission to promote entrepreneurs. I'm also on a mission to drive customers through doors of those "diamonds in the rough" whose unique businesses add color and flavor to their communities or area. Come along for the ride; if you own a business contact me and let's work out a plan for you. Excited for the Big Reveal! Joan  
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 After a very long winter and ushering out March like a lamb, we're ready for springtime. With SD's election for governor and the win of Kristi Noem, she has been quoted to have a "heart for rural". If you're from SD, regardless of who you voted for, it’s time to move forward whatever state you live in or if your party got in. We need to keep moving forward. We need rural to be validated and supported. I’m sure many S.D. Governors have come from small rural communities. Kristi has come into office at a time where, I feel, there’s an insurgence and fresh focus on our ruralism and regionalism with other states on the great plains. We have what others want— low crime, great schools, work ethics, a focus on growing healthy hometowns for all generations. We’re looking for more jobs, training, workforce, housing and getting our school children in more educational forums to help our youth advance and diversify.  Grain Elevator in Faulkton, SD Our communities want to be on the map and want to be destinations where travelers go. Like Faulkton SD's new grain elevator mural, and growing businesses in our communities, we have to keep moving forward and keep our focus on our communities. Collaboration is a great thing to keep working towards. A city mayor recently shared how there’s just not enough money to see our communitys' dreams through. And he’s right. But our cities do have "us"; working for all the places we call home, whether it's a large city or a town so small that if you blink you miss it.  Really, we die or we work together. Wasn’t it Andy Dufresne in Shawshank Redemption that said “we get busy living or get busy dying.” And that’s true. A young man recently at a craft fair told me that he wishes he could go back home and sell his wares. But he also told me that he'd be laughed out of town and the only thing this small town wants is their bar and the freedom to go there. They do not really care that their town is dying. I wake up every morning and think about what I want to do for rural or my community. My energy might not be there at times, but my passion for rural and business never wanes and continues to grow. I’m anxious to meet Kristi one day. I coached an opposing team of her daughters years ago. I want to tell her about Travel Backroads. I also want her to know there is a movement out there of focus, determination, passion and desire not only in SD but the upper Midwest. We need to stop being politically "negative Nellies" and get to working on customers, business, community and quit being so critical. Like Kristi said be “fully committed to revitalizing South  Buffalo Ridge Resort in Gary, SD Dakota’s rural culture, so small-town schools and businesses can thrive for generations to come.” I love the thought of thinking about our children and their children--the future; for all the states around. If you agree with me or want to do something in your community, a great jump start for you SERIOUSLY is to go to Dakota Resources’ RuralX '19 Summitin June. See below more info on that OR if you are going to be near Clear Lake, SD on May 14th buy a $10 ticket ahead of time to hear Women Entrepreneurs' founder Pat McGill. She's talking at "Women Who Care~~A Gathering" as she talks to women about ruralism, regionalism, women and collaboration. See Below and call 605.874.8038 C'mon people, run, don't walk to the future; now is the time to be shaping the new rural! Joan Travel Backroads P.S. Be watching for some new happenings with TB.T! Also a possible future BUS TRIP is in the works. Check out Destination Cluster costs for communities and chambers to get on board.  Call ASAP 605.874.8038 for tickets. They're going fast.  Clear Lake SD  Rural and Loving it? This is for you! RuralX '19 invites you to grab your friends, your leaders, your powers-that-be and come to Mitchell for this Event. The only event in SD that focusses totally on rural. Can't come to all but some? Contact them. Can't afford it fully. Contact them or Travel Backroads and we'll get you where you need to be. www.dakotaresources.org
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Travel Backroads
June 2020
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