Co-Opetition In Retail
There is a New Way of Thinking
There is a new generation of business owners on the rise leading the charge. There are no so-called “clubs” to belong to in community or online. Thought-patterns are shifting as we progress into the future. New entrepreneurs are working together to collaborate. It is a new way to think about business and creating value in the market and in our economies from what use to be.
Why can’t a store with shoppers mention when leaving their store, “Have you tried the ice cream store down the street? Or “there is another boutique around the block.” OR go so far as to say “have you had your meal yet, there are two businesses in town you can eat at.” Help promote each other and KEEP the consumer's business in town. What a deal!
When businesses team up, communicate and promote together, the likelihood of pulling traffic off the highway or shoppers taking side trips, grows because of collaboration and more places to shop and eat at.
So now when Holiday Open Houses' are happening or special events -- work together and work as a team. Then get your heads together for the next season or month. It brings success for all involved!